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How we "GROW": A Glimpse into our Journey toward Optimization
By Jeff Winslow, CIO, G6 Hospitality LLC
Since the acquisition by Blackstone in 2012, G6 Hospitality has been focused on a complete overhaul of our technology platforms, processes and systems. We are dedicated to find, test and deploy industry leading technology solutions not only to run our corporate properties more efficiently, but also to support our franchisees and business partners. We challenged ourselves to become the leader of the economy segment and have been working diligently to claim that spot in this race. Evidence of this acceleration is the recent transformation of our digital ecosystem, which includes the launch of our new and fully-responsible website where travelers can book a room in just a few clicks, our aggressive renovation program where 75 percent of our portfolio will be renovated by 2015, and the expansion of our brands into new countries.
Our G6 Revenue Optimization Workspace (GROWTM) has been completely designed from scratch to leverage competitor rates
We previewed the new GROWTM platform at our Franchisee Convention in September 2015 in Boca Raton, FL and received an extremely positive response from our franchisees. When you say “Revenue Management Optimization” it’s really hard to think people will get excited about it. After previewing the system, we have been working around the clock to finalize the details in preparation to deploy GROWTM in 2016. As you can see, these are very exciting times at G6 Hospitality and this is just the beginning. We entered our race day with our foot on the accelerator, and we have every intention to be the leader in this segment.