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Anaqua: Next-Gen IP Management
Bob Romeo, CEOBob Romeo, CEO of Anaqua discusses about the company’s value proposition, solutions, customer base, and future plans in an interview with the CIO Applications magazine.
Could you share the back story of Anaqua?
Intellectual Property leaders within British American Tobacco and Ford Motor Company faced a crucial issue with their enterprise software solutions. IP leaders found it difficult to manage IP with a mixture of homegrown and commercial systems—that left them unreliable data which elevated expenses and increased the risk factor. But collaboration between them turned the whole concept into a web-based and unified system crafted for intellectual property. Managing the entire cycle of IP—designs, patents, trademarks, contracts, and trade secrets—this turned out to be a comprehensive software platform. That's how Anaqua started its journey to becoming the world's first web-based unified intellectual property platform.
What according to you are some of the challenges in IP space and how is Anaqua addressing such challenges through its solutions?
Most of the challenges in the Intellectual Property space have been observed to be around handling millions of patents. In most cases, they are unable to search through their patents in an organized way and thereby witness increased amount of expenses.
At Anaqua, We provide AcclaimIP, which is one of the fastest, most intuitive, and comprehensive tools for conducting patent searches, analyzing patents, and determining patentability so that it becomes easy to determine whether or not an invention is worth pursuing and get cost-effective internal search. Through prior art search it is easy to find out the novelty of an invention. With AcclaimIP technology, portfolio managers can identify patent trends in the market. It also helps in recognizing which competitors’ patents pose a potential risk for any new product or set of features on existing products. Since it’s not an easy task to search for patents that are published every week, AcclaimIP’s Patent Alerts help to inform what’s out there. And, this is an essential part of IP management.
Could you please elaborate on the range of services you offer to clients?
Anaqua is at the forefront of providing Intellectual Property Management services to corporations and law firms globally. Our comprehensive software is capable of managing and automating trademarks, patents, designs, trade secrets and contracts. Anaqua is world’s first web-based unified platform for intellectual property used by best known brands across the world. We have doubled in size over the past two years by merging with Lecorpio, a leading IP management software solutions company. With this, we have acquired ideaPoint, an innovation management solution provider and AcclaimIP, an industry-leading patent analytics software solution that allows us to serve clients in a better way.
Can you mention any recent example where you’ve helped a client to reach their desired outcome?
Anaqua’s software platform has been acknowledged by customers worldwide, making the software a huge success. There are a million IP attorneys, executives, administrators and paralegals, working across law firms and corporations across the globe. We serve customer needs around the world through our global network of offices in the United States and Japan and local agents.
Canon, the global imaging solutions company chose our ANAQUA platform to manage its global patent portfolio. Besides, they utilized our AcclaimIP patent search and analysis tool, ANAQUA, through proper means, used their skills to deliver excellent results for Canon. As a result, the company was able to experience reduced expenditure and increased revenue.
What are some of the plans for Anaqua? Are there developments in line for the company about geographical expansion, technological or business upgrades?
We recently announced AQX, a leading-edge software platform that enables corporations to align their IP portfolio strategy with their business objectives and provides law firms powerful new automation and business development tools. It’s mainly built on modern and fast technology, thereby offering Anaqua’s customers a simplified user interface, data-rich analytics and business intelligence tools, and end-to-end financial management capabilities. With AQX, users get to leverage analytics and collaboration capabilities to develop IP assets that automatically support their business objectives.
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